Kexchoklad is a delicious chocolate covered wafer biscuit. The chocolate coating is sweet and milky, the internal three layers of wafer are light and crisp, and the filling between the wafers is delightfully creamy. Kexchoklad is the perfect result of simplicity combined with great flavour and the quintessential crunch of the wafer texture.
Kexchoklad is packaged in long flat bars, making it easy to break off each morsel of the chocolate covered wafer. The design of the packaging, and the golden yellow colour scheme, is inspired by the wafer itself. The name KEX is boldly printed in the front, and the Cloetta logo can be found in the top corner. Like the biscuit itself, the simplicity of the design is powerful; the effect will have you reaching out to eat one straight away.
This delicious chocolaty snack, which is loved by 9 out of 10 Swedes, has been around since the 1920s (although it was originally named “Five O’clock Biscuit Chocolate”), and once you take your first bite of this treat you will realise just why it’s been so popular for nearly one hundred years. Every delicious bite is simply a little taste of heaven.